The East Coast Story

East Coast Nursery first started in the 1970s when baby changing mats were all made inflatable.

East Coast Plastics, an established family business in Norfolk that was making a range of plastic products including raincoats and paddling pools, managed to find a solution to the problem of the popping mats. They created a welded PVC mat filled with foam.

40 years later, East Coast still makes changing mats here in the UK.

They’re still owned and run by the same family, on the same site in Norfolk, and their principles remain unchanged. They believe in making high-quality products at affordable prices. In balancing heritage and innovation. In doing what they think is right – sustainable sourcing, careful testing, and supporting local businesses. And they believe that parents and babies deserve the best they can get.

All East Coast furniture is proudly made in the U.K.